Every single blog needs traffic, for the sales, PPC——money. Let's put some exception for those who take blogging as hobby, or a place for them to express themselves. However, mostly, monetized blogs need traffic in order to get money. Though generating traffic is not a-day task, you can slowly work on it. It is as though a long term invest.

Traffic

Besides, Google search engine, Google itself has a lot of tools, like Google Analytics, Google Webmaster tool, gmail, and bla bla blaa. A lot of free tools you can get from Google. But today, I'm going to talk about Google Analytics first.

In the last post, I've talked about the importance of meta tags. Even though it's not as important as the past, it could sometimes help crawler to know better or understand well what your blog is briefly about. Adding meta tags won't cost you a limb, but will earn you traffic——help you in SEO. So, just follow these few steps and let them do the rest. =D

Meta tags on Google (SEO)

Meta tags are <meta...> tags in the HTML of your template which describe your site in HTML code. These codes are presented in HTML and it will not be appeared in the design of your blog. Put it simply, meta tags are embedded in HTML script of your blog. Thus, we human cannot view them unless we access to the HTML and look for the code. Unlike search engines, they can crawl through and get to know what your blog are by reading those meta tags (in 1990s).

Let me give you some examples:

<meta content='Blogging, SEO and Make Money Online' name='description'/>
<meta content='SEO, The World Avenue' name='keywords'/>
<meta content='Jin Sheng' name='author'/>  

In order to get our site higher ranking, we can optimize keywords, links, tags, get quality backlinks, and so on. However, title tags are important in optimizing your site too. As I mentioned before, crawlers read only text, and if you customize the title tag properly, this will improve the visibility of the site when spiders crawl over your site. Besides, this will also help users to easily obtain their information if you customize them properly.

Before customizing, your title tag should be like this:

Where the results of the searches are like below images:   
It's quite ugly, and messy. If you search for ‘links’, what you hope to see in the search results are about ‘links’. However, if the search results display your blog title first, this will cover some important keywords of the post title. And, this make sense, they will select others' site rather than yours. For the extent, to be realistically, who cares about your blog’s title, they just care about what they wanted to find. ='(

But also search engines, they like to crawl your sites with post title first then only your blog title. Well, Google owned blogger, sarcastically, blogger are not prepared readily for the purpose of SEO though. So, you got to change your title tag in order to improve visibility in search engines. Don't worry, there are few easy steps then you can completely customize your title tag for the needs of SEO.

Keywords are the most important thing in SEO, but links should be concerned too. When you start optimizing both of them, then your site might get a better advantage or better chance than others in order to get a higher ranking. Lately, I've briefly talked about type of links——inbound links and outbound links. Now, I'm going to talk about anchor text and internal links.

I've slightly discussed on importance of links. However, there are some details that you must know about links—inbound links and outbound links.

Inbound links and Outbound links

There are few types of links, but generally, links can be classified into two types, which are inbound links and outbound links. Inbound links are backlinks, which I've discussed before, whereas outbound links are links that direct out from your site. i.e. If www.world-avenue.blogspot.com links to www.there.com, then it is considered as outbound links for www.world-avenue.blogspot.com and inbound links for www.there.com.

Inbound Links and Outbound Links

Keywords are important to SEO, but links also can help you a lot in SEO too. Generally, hypertext is like you link to the others’ sites while the others' sites link back to you. It's important that your site is being linked from the others' site.

Increase the exposure of your site to search engines!

Usually, search engines crawl from a site to a site, which are interconnected with links. So, if you get more links from the outer source to yours, this might help your site to be more easily crawled by search engines. If you do not have any links from any outer sources, then search engines might take times to crawl on your site. I guess you should know how important links can be.

I have mentioned once that keywords are most important in SEO. And keywords in URL shouldn't be ignored as it helps a lot in getting you for a higher ranking. By the way, there are few parts of your web page that needed to emphasize with keywords.

Importance of Keywords

Keywords are not only important with its(keyword) density, but the quality of these keywords is also concerned. If the certain keywords density in your site is almost same as the others' one, or even you are not that optimum than theirs, but if you have the important keywords in your link, then this will definitely boost your ranking incredibly. That's not only links, but also some parts of the site, which I will discuss about it later on.

Keywords in URL

Recently, I have discuss about what's SEO, how to choose keywords and so on. After choosing the right keywords, the next step you should do is to optimize it.

Keyword Density

Keywords are most important in SEO. Thus, if you optimize the right keywords in your site, you would probably have a better chance in getting top-ranked for a particular keyword. You may feel easy in optimizing certain keywords at first, but when it comes into more detail, everything will become more complex and difficult. Researching and choosing keywords are important to know what keywords you have got to optimize in order to be top-ranked.

Choosing the Right One

I’ve slightly introduce once on SEO. And, to know how SEO works, you have to ‘make friend’ with search engines and understand the way search engines work.

What is SEO?

SEO is a short form of Search Engine Optimization which is often considered as a technical part of internet marketing. Webmasters use this to promote their blogs in search engine while this costs them some technical knowledge on basic HTML. Basically, SEO can be defined as the effort to optimize your website or whole page in order to make them search engine-friendly, and hence getting higher ranking in search query.