Besides, Google search engine, Google itself has a lot of tools, like Google Analytics, Google Webmaster tool, gmail, and bla bla blaa. A lot of free tools you can get from Google. But today, I'm going to talk about Google Analytics first.

Why use Google Analytics?

Google Analytics is a tool that can help you track some detail of your visitors once they visit your site. But, what for you track them, no point at all? That is the question. There are, indeed, a lot of benefits underneath. If you know some details about your visitors, make sense, this will help you to know more of your target. Put it in a nutshell, you will know your market well if you know where are your visitors/customers at. Though I'm still not an expert of using Google Analytics, I can tell you that the most useful function is tracking location of the visitors. Of course, it won't tell you their exact locations (maybe) or IP, but it can show you roughly the locations of your visitors, like the state of their country.

Besides, you can check whether the visitors are fresh new or old customers. And, the happiest thing I found in this is, looking at the number of page views. What do bloggers want, they want somebody to see their writings, contents and their site! In a simple word, attention! But, without this tool, you won't see the page views, number of visitors per day. In this market, there is not only Google Analytics that can perform these functions. Though there are a lot of alternatives, try Google Analytics, it's free and useful!

How to install?

1. Sign in your Google account.
2. Go to Google Analytics.
3. Submit your site, then add the code into your template.
4. This may take you some days, or hours, and it's done!
5. Go to the Google Analytics dashboard to see the overview.